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Marketing Evaluation EssayRecommend the position in the market.Research undertaken by the tourism Satellite Accounting (TSA) predicts that involve for proceed and tourism in India leave by an appreciable 8.1 per cent p.a. in the coming decade making it the third fastest growing travel destination in the world (Bharwani Mathews, Risk Identification and analysis in the hospitality industry, 2012). India has emerged as an ideal location to embark on a orbiculate expansion in the hospitality industry. agree to Line and Runyan, in the hospitality segment there have been countless studies that argue that guest service has a direct correlation to employee job satisfaction and productivity, the same is said in the international arena for hospitality (Line Runyan, 2012, p. 478). As with many of the international hospitality emergent, customer and employee interaction defines the profitability and sustainability of the company. World travelers look for impeccable service with all of the attributes of a bed and breakfast (Olsen, Chathoth, Sharma, 2001). According to Bhawarni and Butts, guests actively seek superior bore, customized but consistent hospitality experiences which integrate a subtle culture specific novelty with a certain acceptable level of service and product quality (Bharwani Butt, Challenges for the global hospitality industry an HR perspective, 2012, p. 155). This sets the standards high for employees and management. In accordance with the standards of the international hospitality brands, Bollman is recommended to pursue a luxury branding for their entry into India. This will entail in depth training and qualification standards. Conduct a market evaluation by researching what companies in the relevant market are providing to employees from a total compensation perspective. Currently India does not have minimum wage set by the government, although this is expected to change in the near future, it does present a challenge for companies wi shing to expand into the area. Due to the changes in the international travelers and hospitality consumers into the region India has a shortage of trained and efficient employees. The area is also world impacted due to the aging population, which shrinks the current labor force. This means that the training costs and employee turnover rate is a significant factor in the India market. According to Bharwani and Butt, competitors of this region have begun to put set company policies for minimum wage standards. International companies have implementedcompetitive pay standards, incentive and benefit programs, fecund and safe work environments, and the ability to advance within the company (Bharwani Butt, Challenges for the global hospitality industry an HR perspective, 2012, p. 158). Training has also been a key causal factor in the success and customer satisfaction with international hospitality companies. The ability of the employees to deliver a luxury and home-like experience to the consumer is the foundation for success in the international arena.ReferencesBharwani, S., Butt, N. (2012). Challenges for the global hospitality industry an HR perspective. Worldwide Hospitality and Tourism Themes, 4(2), 150-162. Bharwani, S., Mathews, D. (2012). Risk Identification and analysis in the hospitality industry. Worldwide Hospitality and Tourism Themes, 4(5), 420-427. Jauhari, V., Rishi, M. (2012). Challenges faced by the hospitality industry in India an introduction. Worldwide Hospitality and Tourism Themes, 4(2), 110-117. Line, N. D., Runyan, R. C. (2012). Hospitality marketing research Recent trends and future directions. International daybook of Hospitality Management, 31, 477-488. Olsen, M. D., Chathoth, P., Sharma, A. (2001, April-September). Forces Driving Change in the Hospitality Industry in India. Journal of Services Research, 1(1), 3-21.a